Satisfaction Scores High in '99
By Claudia von
Zweck, CAOT Executive Director
Many thanks to all
renewing members who completed the membership survey enclosed in our annual
membership renewal package. The results provide valuable information regarding
satisfaction with CAOT services and areas for improvement. The results
also identify important issues affecting members. The CAOT Board uses
the findings in the strategic planning process to define and prioritize
annual Association goals. The information also assists National Office
staff in planning new member services and modifying existing ones.
Here are the results
CAOT communication and publication products continue to be very popular.
These include the Canadian Journal of Occupational Therapy (CJOT),
Occupational Therapy Now (OT Now), the CAOT web site and books.
In 1999, we introduced workbooks on spirituality and on program evaluation
for evidence-based practice. Watch in 2000, for others, including a workbook
on reflective practice by Anne Kinsella and one on mentoring by Sue Baptiste.
Over 95% of members
reported satisfaction with our new periodic, Occupational Therapy Now.
This is a wonderful endorsement of our initial efforts to provide timely
and relevant information in a practice magazine format. A second more
extensive evaluation conducted by the CAOT OT Now Committee validated
these findings and provided information regarding the further development
of the online discussion groups.
The popularity of our CAOT web site (www.caot.ca) continues to grow, as
reflected in a high member satisfaction rating on the survey and in steadily
increasing web site traffic over the course of the last year. Web site
visits have increased 10% per month with an average of 5000 visitors/month.
Our new "members only" section on the web site launched February
29, 2000 allows greater flexibility in the range of services we can offer
on the web site, such as the complete version of OT Now and networking
CAOT continuing professional education activities such as conferences
also scored highly for satisfaction with members. CAOT is now in high
gear preparing for the Tri-Joint Congress 2000 to be held in Toronto this
coming May. Check the conference supplement included with the February
2000 CJOT for more information regarding the vast array of interdisciplinary
and discipline specific presentations scheduled for the Congress.
are well underway as well for our "Back to the Future" conference
to be held in Calgary in May 2001. The Call for Papers for this exciting
conference - celebrating 75 years of CAOT - is included with this mailing
of Occupational Therapy Now.
The need for increased funding of occupational therapy services topped
the list of issues that members want CAOT to address. With declining public
funding for occupational therapy services, members are anxious that CAOT
should continue to seek third party payment for occupational therapy.
CAOT is working actively in collaboration with provincial occupational
therapy associations on this issue. In 2000, a new private insurance lobby
toolkit will be published to assist members with their individual efforts
in lobbying for extended health benefit coverage of occupational therapy.
Public awareness of occupational therapy also rated highly as a concern
of CAOT members. Our survey indicated that members want CAOT to more actively
promote our profession. CAOT significantly increased initiatives to promote
occupational therapy in late 1999 with the launch of the new consumer
web site, www.otworks.com
and the development of new "Occupational Therapy - Skills for the
Job of Living" promotional products and information. This year will
see further initiatives to support this national awareness campaign. See
the January 2000 issue of OT Now for more information on CAOT's marketing
and promotional initiatives.
Members identified that accessing, using and generating research evidence
for occupational therapy practice is their number one practice problem.
Additional member feedback regarding overwhelmingly high caseloads, professional
isolation and the lack of required time to address work priorities tells
us that CAOT resources to promote evidence-based practice must be easily
accessible, user friendly and relevant to practice. The diverse CAOT strategies
and tools to assist members in evidence-based occupational therapy were
outlined in the December 1999 CJOT. Examples of our strategies include
our new Evidence-Based Practice Toolkit, Laurie Snider's column in OT
Now and our Spring Tel-Ed teleconference series with many sessions focusing
on evidence-based occupational therapy.
Your feedback is essential
to ensure CAOT provides valued services to our members
If you wish further information regarding the results of this survey or
on any of CAOT's initiatives, please contact me at CAOT National Office
or talk to your Board Director.
2000 Canadian Association of Occupational Therapists.
All Rights Reserved